CINQ Technologies develops app for beauty circuit

App from CINQ approaches O Boticario of its customers


CINQ Technologies developed the app for IPad Circuit Fashion for the O Boticario. The new mobile application is an interesting use of the tablet for cosmetic consultancy sales according to preferences and customs of the consumer. The app will identify the profile of each consumer and directs their purchases to the perfumes that best adapt to each personality.

Through the features available in apps for IPad, the experience of the participants with the brand becomes even more enjoyable. From simple questions and answers about everyday life, participants will receive suggestions of fragrances such as citrus, lavender, floral, oriental and cyprus.

The Circuit Fashion is an interactive event with four seasons. The script includes makeup workshop, personalized perfume tips, skin care and fashion in a single space. “In our space, customers will have the opportunity to get to know each other better,” says Tatiana Ponce, executive market manager and consumer of the O Boticario.