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User Experience & Design

Design for Digital Transformation

Social networks, IoT, augmented reality, artificial intelligence, blockchain, and all business models’ innovations that are happening provoke necessary reactions in companies. The customers themselves demand these changes and there is no point in fighting the circumstances. Adaptation, flexibility, and new solutions are necessary.

Before implementing a software solution, the team must understand well the strategic business goals and also the expectations of users and customers. Digital transformation revolutionizes companies, making conventional processes in virtual experiences to generate significant results in organizations. Adopting the digital model not only improves the productivity of these processes but also provides a better experience for your customers. Therefore, our software solutions design services consider the customer who will use the solution, applying the best practices of Design Thinking to understand, define, ideate, prototype and develop innovative, and reliable software solutions applying agile practices.

To offer these services, CINQ counts on Designers and UX Analysts applying Scrum method in a Sprint of Software solution Design, which is composed of the following phases:

Ícone simbolizando ferramentas dentro do cérebro
ícone de


Understanding of
business objectives and
customer expectations

Ícone com um perfil e uma lupa.


Identification of
the personas



Discovery of user
and customer journey

Ícone com 4 casas de tempo e duas sinalizadas como ponto de contato



Ícone com uma folha e itens organizados por prioridade.


Identification of
the Jobs to be Done

Ícone com uma folha e itens organizados por prioridade.



Ícone com uma folha e itens organizados por prioridade.


User Stories

Ícone com um usuário e uma tela de wireframes.



Ícone com uma folha e dados


Project, product
or service backlog

The effective participation of the users throughout the project development is fundamental, but mainly at this stage of design and conception. The design and implementation teams also need to go into the field, experience the customer's challenges to, with empathy, understand and develop better software. With this approach it is possible to preview changes and challenges still in the definition phase without major impacts on costs.